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About Jeff



2015 Realtor of the Year
as named by the Santa Cruz Association of Realtors

Born and raised in Santa Cruz, Jeff launched his real estate career in 1999 & built his reputation by putting his clients’ needs first. He has a wife & three young kids, while still finding time in his busy schedule to coach the Santa Cruz High School swim team.

Through many satisfied clients and referrals, Jeff has consistently been a top producer. He prides himself on listening carefully to his clients and then negotiating the very best terms for them…

“Just think of me as your real estate connection, someone who is a positive helpful partner for buying or selling a home.”

Being a local with a BA from UC Davis focusing on economic & urban geography, combined with the intimate knowledge of the neighborhoods and microclimates of the county, helps me target searches to exactly meet your needs. I’ve been involved in real estate for over 16 years and can be relied upon to be a trusted resource during the entire process, supporting you through the closing and beyond.

I am skilled in all types of sales from short sales and foreclosures, to investments and, of course, first-time buyers and sellers as well as move-up buyers/sellers. I am detail oriented, a great problem solver, and I love the process?especially educating clients and first-time buyers. Clients tell me I am abidingly patient and that I take the time to ensure that their questions are fully answered. It is stimulating and rewarding to work with people on life-changing issues.

As a member of the professional standards committee and the Housing Foundation Committee, I continue to stay on the pulse of the ever-changing real estate market. I feel that my marketing strength is that I can take an innovative approach, utilizing technologies and methodologies that allow strong research and negotiation skills to be employed. I believe in great customer service and you’ll find that I can make the process satisfying, smooth and easy.